Press

Extra, extra! Read all about it.

Newspapers
The Wall Street Journal
"Mithai Sugar High"
11/02/2012 - Sarah Digregorio writes about how "mithai are delicate and fresh" and explores the various vendors in and around New York City.
The New York Daily News
"Queens County Market comes to Long Island City"
7/29/2012 - Elyse Inamine writes a short piece on Sweet Silk's "updated take on the traditional treat using ingredients both far-flung and local."
The New York Times India Ink
"French Chocolate Meets Indian Mithai"
10/25/2011 - Shivani Vora writes about Shefalee and how "she wanted to apply her newfound cooking techniques to making Indian desserts more upscale"
"A Kitchen-for-Rent Is a Lifeline for the Laid-Off"
12/14/2010 - Fernanda Santos writes about Shefalee's inspiration behind Sweet Silk and it being "family business.""
Magazines
Edible Queens
"A Stove of One's Own"
09/2011 - Written by Leah Mclaughlin, editor/publisher of Edible Queens - "Local business incubator helps food entrepreneurs bring fresh ideas to market"
Videos
WPIX 11 Morning News
Queens Taste Of The World: Incubator
5/10/2011 - Tamsen Fadal of WB11 Morning News interviews Shefalee during our morning shift.
Biz Chats: Entrepreneur Space
4/09/2011 - Pattie Simon interviews Shefalee Patel at the Entrepreneur Space in Astoria Queens
New York 1 News
Food Business Incubator Opens In Long Island City
1/20/2011 - Vanessa Yurkevich of NY1 interviews Shefalee at buyer's event at the Entrepreneur Space in LIC
Blogs
Wall Street Journal
"Adult Chocolate, Indian Flavors"
01/29/2013 - Visi R. Tilak writes about our chocolatier, Shefalee, who "uses Indian flavors — and French inspiration — in her confectionary."
"Sweet Silk Chocolates – gluten free, stupid good."
12/19/2012 - NYC resident blogger and chocolate lover, Chocolette, writes about her experience when tasting our truffles at the New Amsterdamn Market
Lassi with Lavina
"Sharing the Sweetness of Diwali"
11/10/2012 - In the Hindi language, there are no sweeter words than "Muh Meetha Karwaho" – ‘Make Your mouth Sweet’ – and any occasion of joy needs a sweet ending. "make gift–giving and entertaining a joyous experience, one based in the rich Indian traditions of elaborate and exuberant celebrations."
Edible Queens
"Better than Burfis – Sweet Silk's Contemporary Confections"
05/17/2012 - Anne Shisler-Hughes writes a feature on Sweet Silk, and how we strive to "make gift-giving and entertaining a joyous experience, one based in the rich Indian traditions of elaborate and exuberant celebrations."
Sugar Loco
"Bouquet Dessert Wine and Sweet Silk Pairing"
02/06/2012 - Alana writes about the beautiful paring of Bouquet Dessert Wines with sweets from Sweet Silk. "You can see the handmade love that goes into these."
Bouké & Wine: "Queens Uncorked – Outstanding Pairings You Would Never Have Thought Up On Your Own"
11/04/2011 - Written by Lisa Donneson. The wine experience of a producer and sipper.
Maharani Weddings: "Indian Wedding Ideas - Mithai like a Petit Four"
Generation Ginger: "Sweet Silk for a Sweet Diwali"
Generation Ginger: "sweet silk…you'll want to savor every bite"
Generation Ginger provides a fresh perspective to the evolution of Indian culture in America by providing contemporary resources, events and education to enhance your cultural journey
bolly instyle: "Global Goodies for Diwali"
BollyInstyle is your inside guide to contemporary art, fashion, and style with a touch of Asian inspiration. Their posts showcase unique crafts and feature innovative designers that blend ancient tradition with modern design.
My Dulhan Diaries: "Featured Vendor - Sweet Silk"
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